FOR IMMEDIATE RELEASE

Contact:

Sal Julian, Lifestyle Builder
Southerly Hills

607-429-0080 / lifestyle@southerlyhills.com

SOUTHERLY HILLS UNDER CONSTRUCTION

Model Residences to be Unveiled Spring 2010
Official Approval granted by New York’s Attorney General Office
First Residents Invited to Select from Lots and Eight Residence Models

March 10, 2010 (Johnson City, NY) – Southerly Hills, the much-anticipated, active adult community designed by a baby boomer especially for today’s sophisticated baby boomers, plans to unveil several model residences in Spring 2010. Plans are also moving forward in constructing the community’s infrastructure – roadways, installing utilities, and earth moving for new residences detailed in its Phase I master site plan.

“Moving forward this spring with Phase I of the community reflects the growing demand for such a independent lifestyle housing option for people age 55-plus in the Southern Tier of New York,” said Salvadore J. Julian, Southerly Hills’ Lifestyle Builder. “Many baby boomers realize that a new residence is not just only a positive long-term investment, but also a solution to a current aging residence and property that may be in need of extensive remodeling or maintenance.”

“The values of residences in the Greater Binghamton area weathered the recession, while other U.S. markets continued to suffer declines due to over-inflated housing prices and sub-prime lending issues,” Julian added. “This is a strong, positive investment factor for baby boomers seeking to smoothly and affordably transition to their new lifestyle and ‘right-size’ their residence.”

Publications such as Realtor Magazine, Newsweek, U.S News & Work Report, BusinessWeek.com, Real Estate News Network and Forbes.com, ranked Binghamton, NY among the top real estate marketing and retirement communities in the U.S.

Southerly Hills received official written approval from the New York State’s Office of the Attorney General in August 2008, and the complete offering terms are detailed in the Offering Plan available from the sponsor, which was assigned a registration by the New York State Attorney General as CD08-0043. Such approval allows the area’s newest senior community to accept deposits from future residents, as well as offer and sign contracts.

During the 2010 Southern Tier Home Builders & Remodelers Association Home & Garden Show, March 13-14, 2010, at the Broome County Arena, Southerly Hills plans to unveil its model home, as well as provide attendees with a special, limited-time sales offer for its first new residents.

The Southerly Hills community is designed especially to attract the expanding market of retirees and aging baby boomers entering the 55-year and older age category – the “Active Adult” market. The emerging trend of this market segment is to downsize urban residences and embrace a safe, relaxed suburban lifestyle -- one that allows boomers time to explore new and current interests with family, friends and neighbors, indoors and outdoors, while leaving behind the daily and unexpected demands and expenses of year-round aging home and property maintenance.

The nearby conveniences of Southerly Hills also offer residents immediate and easy access, just off Airport and East Main Roads and minutes to the Greater Binghamton Airport, healthcare facilities, mall, grocery, pharmacy and boutique stores, animal care centers, restaurants, galleries, performing arts and sporting venues and more. The community balances conveniences by being located in a lush area of rolling hills, offering serenity and year-round views of nature and wildlife, while meeting community and environmental sustainability concerns.

More specifically, the age 55-plus, close-knit neighborhood, is designed to be a warm, welcoming community with lots of green space -- not simply another sprawling suburban development or subdivision. The 56-acre southerly-facing hillside, located off Kot Road in the Town of Union, will be comprised of 164 new, “right-sized” residences, surrounded by distinctive park and wooded views. Amenities will include a community center, outdoor pavilions, walking trails, and pedestrian-friendly streets. Community members will enjoy a full menu of indoor and outdoor individual, couples and group happenings, events and gatherings that offer a relaxing, safe and carefree style of small-town living reminiscent of rural America or a picturesque village in Europe.

The beautiful, finely detailed residences -- eight architecture layouts ranging from 1350 to 2456-square-feet -- are resident friendly, energy-efficient and invite indoor and outdoor entertaining and relaxation. The designs – Tuscany, Milano, Corsica, Verona, Salerno, Messina, Palermo and Genova – all feature functional, open and multi-purpose rooms, and are “right-sized” for the ideal lifestyles of active adults today. “Cozy,” “comfortable,” “open,” “airy” and “spacious” all describe the interior aesthetics of the floor plans. Every residence is accessible and user-friendly.

For Southerly Hills residents, costly, time-consuming year-round home maintenance for home exteriors, lawns, landscaping, walkways and driveways are a thing of the past. The community promotes informal socializing by virtue of its special character, streetscapes, landscape-lined streets and walks, a park and several walking trails, all of which invite pedestrian traffic.

Residents will have the personal time, freedom and independence to pursue current interests and explore new ones. Southerly Hills will offer a full menu of year-round indoor and outdoor activities, and will be presented in the Southerly Hills’ Vincenza Community Center. Overall, residents will exercise greater economy, energy efficiency and even environmental consciousness, while also exercising their mind, body and spirit.

Baby boomers realize this is a great opportunity to live more simply and with the least amount of home ownership pressures. The emphasis will be on promoting a vibrant lifestyle on behalf of residents, not just the aesthetics of a home, lawn, garage or driveway. The Community also will strive for your peace of mind by offering purchasers an optional residential security system.

Age 55-plus persons interested in more information about the new community in the Town of Union, including residence layouts, pricing and financing, may call one of Southerly Hills’ New York licensed real estate broker at 607-429-0080, Monday-Friday, 9 a.m. to 4 p.m., EST, or e-mail at lifestyle@southerlyhills.com. Complete details are available anytime at www.southerlyhills.com.

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Southerly Hills LLC is a pioneering development in the Southern Tier of New York embarking on creating a new residential active adult community based on the principles of Traditional Neighborhood Design. The community is built upon the special character of garage-less streetscapes, landscape-lined streets and sidewalks, which all invite pedestrian traffic and informal neighborhood socializing.

The residences in Southerly Hills, 10 Kot Road, Johnson City, NY, (Town of Union) feature contemporary architecture and floor plan designs for day-to-day living. A greater sense of community is offered via the Felicia Community Center and outdoor pavilions with health, wealth and wellness programming especially designed for residents. Overseeing and supporting the project’s innovative and exciting execution of the residential real estate venture is Sal Julian -- Lifestyle BuilderTM and Chief Executive Officer of the project. He is at the forefront of this real estate trend in upstate New York, offering a community especially for baby boomers by a baby boomer. Sal’s philosophy for the project is to create and to realize for residents a close-knit neighborhood and a sense of community, not simply another subdivision or development. Residents will come to recall and relive the sense of community they experienced as children growing up and playing or visiting family and friends.

The complete offering terms are in an Offering Plan available from Sponsor.

Assigned registration by the New York State Attorney General is: CD08-0043.